New York Bans Fracking

New York Bans Fracking
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Friday, January 16, 2015

Shaping Our Message

With the impending decision on the Port Ambrose Project breathing down the necks of NJ and NY residents, PEC-NYC came together on a bitterly cold January night to focus on shaping messages for press encounters. The session was led by Macky Alston of Auburn Theological Seminary, an institution whose mission focuses on equipping faith leaders for social justice work. It was a phenomenal experience for all!

The media training focused on several key points in building an effective media message: Defining core message, developing personal story, and illustrating key points that keep listeners and viewers engaged while also connecting it back to the core message. We also practiced how to answer tough questions and even the obnoxious questions often posed to public Pagans ("Do you worship Satan?" "Are you a Witch or a Warlock?").

The evening concluded with cake, of course! We all left in a glow, knowing our work was ever stronger. Taking time to hone message from a faith-rooted perspective is essential to getting the Good Work completed. We'd like to offer a special thank you to Macky for being with us! We feel so much more prepared to face reporters' microphones at rallies! 

P.s. have you seen our new donate button? It's live, in the upper-right corner! Help us continue to do the work that we do! 

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